KONKURENTSKA PREDNOST PORTER PDF

The subject of this paper is examining ways of creating strategic competitiveness in Croatian small family-run catering enterprises. Competitive advantage is necessary if the enterprise wants to survive on the market. This is followed by the growing interest in determining the importance of family-run businesses to national economies, the ways of their participation, and finding problems which they have to deal with. Family entrepreneurship represents a special area of small entrepreneurship in Croatia. This work presents core characteristics of entrepreneurship in Croatia, defined as family-run enterprise, along with its features, with special interest on some of the more important characteristics of family entrepreneurship. The main goal of this paper is to examine and analyze all the features of business strategies that generate a competitive advantage.

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The subject of this paper is examining ways of creating strategic competitiveness in Croatian small family-run catering enterprises. Competitive advantage is necessary if the enterprise wants to survive on the market. This is followed by the growing interest in determining the importance of family-run businesses to national economies, the ways of their participation, and finding problems which they have to deal with. Family entrepreneurship represents a special area of small entrepreneurship in Croatia.

This work presents core characteristics of entrepreneurship in Croatia, defined as family-run enterprise, along with its features, with special interest on some of the more important characteristics of family entrepreneurship. The main goal of this paper is to examine and analyze all the features of business strategies that generate a competitive advantage.

An empirical online survey was conducted in among sixty Croatian small family-run catering enterprises. Research has also shown that the sustainability of competitive advantage lies in adapting to guest wishes.

International Journal of Trade, Economics and Finance 1 2 : ENZ, C. Boston: Harvard Business School Press. Zagreb: Edukator. Hrvatska gospodarska komora , Gospodarska kretanja Ekonomski pregled, 59 11 : Zagreb: VERN.

Zagreb: Masmedia. Ekonomski pregled, 60 : Zagreb: Mate. Zagreb: Sinergija. Zagreb: NN br. Home About us Subject Areas Contacts. Advanced Search Help. Sciendo degruyter. Sign In Create Profile. English Deutsch. Davor Perkov dperkov libertas. Access Metrics.

Keywords: competitiveness ; competitive advantage ; entrepreneurship ; familyrun catering enterprise ; small economy. Export References. Acta Economica Et Turistica. Terms Privacy Latest News. Share Share.

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The strategy of cost leadership, although always current, acquires special importance in the time of crisis. Cost reduction, savings program, savings measures, etc. Enterprises make the cost reduction program which includes mandatory stages of reduction, reduction tools and the most appropriate strategies. The choice of tools depends on the chosen strategy, but the stages cannot be skipped or omitted within the strategies. Firstly, the present paper presents five stages through which the cost reduction program must pass, then a set of tools that can be used for reduction, and the differencies between cost reduction strategy and program of layoffs. Attuel-Mendes, L.

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IZGRADNJA KONKURENTSKE PREDNOSTI KAO OSNOVNO USMJERENJE POSLOVNE I MARKETING STRATEGIJE PREDUZE─ćA.

Important User Information: Remote access to EBSCO's databases is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use. However, remote access to EBSCO's databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution. Abstract: In the strategic triangle that includes the corporation, the customer and the competitors 3C , by creating a more superior value for customers, companies strive to overpower their competitors. In order to become more successful creators of value than their competitors, in line with the desirable market positioning, companies try to develop organizational abilities and competitive advantages to serve as the basis of their preferred positioning. The paper discusses the issue of building competitive advantage as the main orientation of company's business and marketing strategy. The leading authorities in the field Porter ; Kotler ; Smith ; claim that in order to survive and achieve their goals that can be reached only by having a certain competitive advantage, companies need to formulate unique strategies. The main focus of any business strategy should be on the chosen general, basic or generic strategy to which company's functional and other strategies should align, so as to keep the competitive advantage sustainablefor as long aspossible.

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