DORFSMAN & CBS PDF

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Lou Dorfsman

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Dorfsman & CBS

Louis "Lou" Dorfsman April 24, — October 22, was a graphic designer who oversaw almost every aspect of the advertising and corporate identity for the Columbia Broadcasting System CBS in his 40 years with the network. His parents were Jewish immigrants from Poland. Dorfsman attended Theodore Roosevelt High School , graduating in Dorfsman had wanted to attend New York University and study bacteriology there, but was unable to afford the tuition. He chose to attend Cooper Union , where he received a four-year scholarship [1] and graduated in Dorfsman served on Cooper Union's board of directors for many years. After graduation, his design jobs included making displays for the New York World's Fair.

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