Allende had nationalized the copper industry and was steering the country toward socialism. The Disney comics reportedly claimed over a million readers in a country of nearly ten million people. For the Chilean intellectual Ariel Dorfman and Belgian sociologist Armand Mattelart, such cultural hegemony needed to be countered. It became a bestseller and was translated into over a dozen languages. Dorfman and Mattelart do not impute conspiratorial motives onto Walt Disney. How to Read Donald Duck is a work of ideological criticism: it tells you what his comics do not realize they are saying.
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Back to search results Previous item Next item. Edition 35a ed. Includes bibliographical references. Language Spanish System Number Possible uses. More on this subject. Who's afraid of the big bad wolf? This may also interest you. One Picture, No Words Was it torn from an old family album? I hear noi To the article on our blog.
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Help us find missing information. Mattelart, Armand. About Walt Disney Company.
If It Looks Like a Duck
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How to Read Donald Duck
Available , Stacks ; N Available , Stacks N From the Circulation desk in Baker Berry Library, walk down the hallway to the right, past the new books display. Walk through the glass doorway, and enter the main level of the Sherman Art Library.
Ariel Dorfman and Armand Mattelart, How to Read Donald Duck
How to Read Donald Duck Spanish : Para leer al Pato Donald is a book-length essay by Ariel Dorfman and Armand Mattelart that critiques Disney comics from a Marxist point of view as capitalist propaganda for American corporate and cultural imperialism. The book's thesis is that Disney comics are not only a reflection of the prevailing ideology at the time capitalism , but that they are also aware of this, and are active agents in spreading the ideology. To do so, Disney comics use images of the everyday world:. This closeness to everyday life is so only in appearance, because the world shown in the comics, according to the thesis, is based on ideological concepts, resulting in a set of natural rules that lead to the acceptance of particular ideas about capital , the developed countries ' relationship with the Third World , gender roles , etc. As an example, the book considers the lack of descendants of the characters. This non-parental reality creates horizontal levels in society, where there is no hierarchic order, except the one given by the amount of money and wealth possessed by each, and where there is almost no solidarity among those of the same level, creating a situation where the only thing left is crude competition.
Para Leer Al Pato Donald