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Seller Rating:. About this Item: dunod. Condition: Bon. Livre Attention! Seller Inventory ZAO More information about this seller Contact this seller 1. Published by Editions Milan About this Item: Editions Milan, Condition: D'occasion - Bon Etat.
Veneur Professionnel T More information about this seller Contact this seller 2. Condition: D'occasion - Etat Correct. More information about this seller Contact this seller 3. More information about this seller Contact this seller 4. More information about this seller Contact this seller 5. From: Ammareal Grigny, France.
Edition Tome Former library book. Seller Inventory B More information about this seller Contact this seller 6. S vendeur pro. More information about this seller Contact this seller 7. More information about this seller Contact this seller 8. About this Item: Paperback. Condition: Very Good. The book has been read, but is in excellent condition.
Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory GOR More information about this seller Contact this seller 9. About this Item: Dunod. Seller Inventory PCK More information about this seller Contact this seller Published by Dunod From: Gallix Gif sur Yvette, France. About this Item: Dunod, Condition: Neuf. Seller Inventory About this Item: Condition: As New.
Unread book in perfect condition. About this Item: Condition: New. Seller Inventory n. From: medimops Berlin, Germany.
Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. Seller Inventory MV. Published by Palgrave About this Item: Palgrave, Seller Inventory MX-V. Seller Inventory MG. Published by ETSF Gebundene Ausgabe. Condition: Neu. Substantial, comprehensive and with high levels of expert opinion, this is a unique and invaluable business reference. Seller Inventory INF Condition: New. Language: English.
Brand new Book. Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers.
The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition:- New coverage of technology applications and developments and B2B marketing- Consistent focus on value creation throughout- More examples to illustrate theory- Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.
Seller Inventory AAV Seller Inventory LIE About this Item: Palgrave , Seller Inventory LSI Condition: D'occasion - Comme neuf. Brand new book. Livre comme neuf. Item added to your basket View basket. Proceed to Basket. View basket. Continue shopping. United Kingdom. Search Within These Results:. Seller Image. Commentaire J. From: medimops Berlin, Germany Seller Rating:. Create a Want Tell us what you're looking for and once a match is found, we'll inform you by e-mail. Create a Want BookSleuth Can't remember the title or the author of a book?
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